Two professional black women discussing business-related current events through a marketing lens. The opinions and expertise of female black professionals are often not heard or undervalued, but not in this podcast. Alexis and Sanarr are seasoned marketing experts who will unpack how current cultural issues impact everyday life. Join their conversation every other Thursday. Each episode will make you laugh and make you question your life choices, as they discuss how businesses operate, what matters to consumers, and how everyone can get their sh** together.
The first 100 days of a new president's administration are important. But why? In this episode, Alexis and Sanarr provide you with the history of the 100 Day milestone, discuss if it's relevant today or if it's just a media construct that’s out of step with the modern presidency. Hear their take on whether or not Joe Biden succeeded or failed at setting the stage for an effective presidency as he reached this all important, albeit arbitrary, benchmark.
Social Media... the gift that keeps giving. Which platforms make sense for users vs. businesses and how do we engage with them? Are there too many options for marketers? Can you monetize one more than the other? We are discussing your (and our) social media "habits."
We are joined by Executive Producer, Showrunner, and Author, Ms. Erika Bryant. We talk about her journey in the television industry and her incredible leaps of faith to chase after what she wanted and doing it her way. Not to mention, her new book that recently dropped, 'Doing it Scared'.
It is important to connect with your target audience. Let's say that again...It is important to connect with your target audience. Your marketing techniques have to include the right messaging. Quality is key. Let's talk about content marketing. There are plenty of channels and areas which good marketers need to acknowledge in order to integrate them into content strategies in the most effective way.
Alexis and Sanarr discuss if oppression of minorities has less to do with race and skin color and more to do with money. Are we all just pawns in the battle between the have and have nots?
Are you constantly correcting yourself between the two or try to mumble your way through it? Don't worry, you are not alone and it's pronounced both ways, Nitch & Neesh. We are talking about how to define and target niche audiences in 2021.
You have the right to live and thrive in your neighborhood or do you? Are you for or against gentrification? What requirements should be in place before a company decides to disrupt the community?
Which marketing channel(s) are thriving? We grew up on radio and tv commercials and have definitely seen the evolution of online marketing... but are they still what's best for your brand?
Covid-19 may have flipped wallets upside down and created a more spending need vs want, but it definitely changed business models for a lot of brands and how they market/re-engage with their customers. What physical changes were made to make customers feel good about spending their money with a business? What message is being put out? We are talking about brand loyalty and advertising during the pandemic.
"We can do both, protest and politics." President Barack Obama
Taking action is the only solution to the injustice that has been going on for far too long and more. Over the weekend, numerous protests popped up around the country and even some around the world as they stand with us demanding change in the United States. We have also heard time and time again of the importance of voting and who represents us when it's time to make laws and "do's and don't's" of OUR HUMAN RIGHTS.
To be 100% clear, The Brand Equation stands behind the protests, but we also make sure to action with voting. We need to come at this from every direction to #demandchange
