The first 100 days of a new president's administration are important. But why? In this episode, Alexis and Sanarr provide you with the history of the 100 Day milestone, discuss if it's relevant today or if it's just a media construct that’s out of step with the modern presidency. Hear their take on whether or not Joe Biden succeeded or failed at setting the stage for an effective presidency as he reached this all important, albeit arbitrary, benchmark.
Social Media... the gift that keeps giving. Which platforms make sense for users vs. businesses and how do we engage with them? Are there too many options for marketers? Can you monetize one more than the other? We are discussing your (and our) social media "habits."
We are joined by Executive Producer, Showrunner, and Author, Ms. Erika Bryant. We talk about her journey in the television industry and her incredible leaps of faith to chase after what she wanted and doing it her way. Not to mention, her new book that recently dropped, 'Doing it Scared'.
It is important to connect with your target audience. Let's say that again...It is important to connect with your target audience. Your marketing techniques have to include the right messaging. Quality is key. Let's talk about content marketing. There are plenty of channels and areas which good marketers need to acknowledge in order to integrate them into content strategies in the most effective way.
Are you constantly correcting yourself between the two or try to mumble your way through it? Don't worry, you are not alone and it's pronounced both ways, Nitch & Neesh. We are talking about how to define and target niche audiences in 2021.
Covid-19 may have flipped wallets upside down and created a more spending need vs want, but it definitely changed business models for a lot of brands and how they market/re-engage with their customers. What physical changes were made to make customers feel good about spending their money with a business? What message is being put out? We are talking about brand loyalty and advertising during the pandemic.
"We can do both, protest and politics." President Barack Obama
Taking action is the only solution to the injustice that has been going on for far too long and more. Over the weekend, numerous protests popped up around the country and even some around the world as they stand with us demanding change in the United States. We have also heard time and time again of the importance of voting and who represents us when it's time to make laws and "do's and don't's" of OUR HUMAN RIGHTS.
To be 100% clear, The Brand Equation stands behind the protests, but we also make sure to action with voting. We need to come at this from every direction to #demandchange